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Tourism is a major economic factor in Thailand, which in fact started when US soldiers started arriving there for rest and recuperation in 1960s, during the Vietnam War period. At the same period international mass tourism also sharply increased due to many reasons. Rise in the standard of living, increase in leisure time, improvement in science and technology which made travel possible and cheaper etc are some of the reasons. worldwide travel In order to face the stiff competition offered by Laos, Cambodia and Vietnam; Thailand is targeting niche markets like golf holidays or holidays combined with medical treatment. Tourists from different countries reach here allured by these, though they are especially aimed at Japan and South Korea.